PRODUCING IMAGES THAT EFFECTIVELY COMMUNICATE A MESSAGE TO AN AUDIENCE
This image can be found at: http://www.behance.net/Gallery/Fanta/52765
Peter Jawrowski has produced this advert for the soft drink Fanta which clearly has the message of, "buy this product" (as with any advertisement) although it is how he conveys this message that makes it unique - as should be the case with every advertisement. Something unique about the product should be conveyed in order to make people buy it. In this case, Jawrowski focuses on the fizzy element of Fanta which he visually exaggerates in order to make the product exciting. This works well due to the general lively nature of something that is fizzy which Jawrowski successfully transfers into a visual concept to make the drink of Fanta exciting and sellable.