Wednesday, 21 October 2009

Birger Linke (OUGD101)

Birger Linke is the typographer behind this cool advert for racial awareness for Lego. This particular piece of design won an award at this years D&AD awards under the category of Typography in the field of Press Advertising. Here it is:

'Colourblind'

This image can be found at: http://awards.dandad.org/2009/categories/typo/typography/17800/colour-blind

The only text that Linke provided to accompany the design is the following:

"Kids don’t care about race. All that matters is whether other kids are good playmates or not. Let’s keep it that way."

Nothing more needs to be explained really! An effective piece of typography.

Cheers.

No comments:

Post a Comment