Another D&AD winner in Graphic Design in the field of 'Point of Sale' designed by Khor Kok Yang, Lim Ken Peng and Joseph Lee of Lowe & Partners Malaysia, this design caught my eye because of it's originality and unique ability to work with the products it is selling. Here is the design:
The following images can be found at: http://awards.dandad.org/2009/categories/grpd/graphic-design/16189/ikea-sale-fruit-peeler-potato-peeler-grater
'Fruit Peeler - Ikea Sale'
'Potato Peeler - Ikea Sale'
This idea is so brilliant just because it's so apt in its concept. The price just keeps peeling down!