THE ABILITY TO CONSTRUCT MEANING FROM VISUAL IMAGES AND TYPE
This image can be found at: http://www.davidairey.com/davidson-locksmith-logo-design/
This corporate identity for Davidson Locksmith is a pretty basic design but it works perfectly. The image of the padlock combined with the letter 'D' visually communicates the notion of the business through a strong combination of type and image. The type itself also screams professionalism trust due to the context in which it is used.