THE ABILITY TO CONSTRUCT MEANING FROM VISUAL IMAGES AND TYPE
This image ca be found at: http://www.blanka.co.uk/supersize?product=3275
This clever piece of type based design works very nicely in communicating a message about London to the viewer in my opinion. It simply states the word, 'Londonivm', which is the old Latin name for what we now know as London. This immediately arrises a historical connection to the viewer suggesting that London is a city of history which is essentially the message of intention through the type. The general serif typeface also ads to the effect is it sends out more of a visual historical impression because of the word it is written in. For instance, if it said something of modern connotation such as, "Space Age", then we would instantly have a different impression of how the letterforms affect the design.
The choice of lexis affects how the viewer perceives the typeface in relation to a design. This is why this design communicates its meaning so well.