Thursday, 19 November 2009

Jasphine Chew & Gigi Lee (OUGD101)

THE ABILITY TO CONSTRUCT MEANING FROM VISUAL IMAGES AND TYPE

EXAMPLE 9:

'Fountain Pen'

This image can be found at: http://awards.dandad.org/2009/categories/grpd/graphic-design/15544/fountain-pen

This design won a 2009 D&AD Award in the category of Graphic Design in the field of Posters.

The description of this design on the D&AD website is very simple and goes as follows;

"This ad was designed to graphically demonstrate how anyone can help free prisoners of conscience by just picking up a pen."

The message is communicated successfully solely through image in the fact that at a close glance, the black dripping ink depicts men running away as if they are free. These men work as a visual metaphor for the prisoners of conscience who can be freed by anyone who picks up a pen.

Cheers.

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