Thursday, 19 November 2009

Jonathan Yuen (OUGD101)

THE ABILITY TO CONSTRUCT MEANING FROM VISUAL IMAGES AND TYPE

EXAMPLE 10:

'Lost Child'

This image can be found at: http://awards.dandad.org/2009/categories/grpd/graphic-design/15799/lost-child

This design won a 2009 D&AD award in the category of Graphic Design in the field of Posters.

The message of the poster is to promote the role of the charitable organisation that goes by the acronym of PAVe which stands for 'Centre for Promoting Alternatives to Violence'. The relates to how victims of physical abuse are often left confused and lost with a poor ability to think clearly after being subjected to abuse. This is where the visual image of the maze is appropriate which helps form the text which - when read - explains a first person account of abuse and how PAVe helped the person in the account. In this case the image forms the type which is unusual as it it usually the other way around. But nevertheless, the message is clearly communicated through a very clever concept that rightfully won a D&AD award in my opinion.

Cheers.

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