PRODUCING IMAGES THAT EFFECTIVELY COMMUNICATE A MESSAGE TO AN AUDIENCE
This image can be found at: http://www.behance.net/Gallery/MORE-is-MORE/302279
Mike Campau is communicating the common message of environmental awareness in his design here. It is a very clear design in the fact that the type is made up of what it is promoting. If the word 'Green' was not made up up leaves it would not be clear that this was promoting environmental awareness. This is the key factor in his method of communicating his point to the audience who view it.