Thursday, 19 November 2009

Milton Glaser (OUGD101)

THE ABILITY TO CONSTRUCT MEANING FROM VISUAL IMAGES AND TYPE

EXAMPLE 5:

'Green Beer'

This image can be found at: http://www.miltonglaser.com/pages/advertising/ad_index.html

This piece of advertisement design by Milton Glaser uses the green of the Brooklyn Beer company to its advantage. The image depicts a simple image of a bog standard bottle from the brewery which means nothing on its own. However, the text brings the advertisement together explaining the environmentally friendly beer production which is where the Broklyn Brewery green comes in handy to help covey the message. The message of environmentalism also has a profound effect on the 'simple bog standard bottle' I mentioned. The fact that it is 'simple' and 'bog standard' is important for the expression of the fact that the process is so simple. It also singularises the product perhaps even suggesting it is superior due to its environmentally friendly production.

Cheers.

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