Thursday, 19 November 2009

Penzo Graphic (OUGD101)

THE ABILITY TO CONSTRUCT MEANING FROM VISUAL IMAGES AND TYPE

EXAMPLE 6:

'Food For Thought'

This image can be found at: http://www.penzo.co.uk/portfolio/illustration/4.html

This promotion of international cuisine works simply in the fact that it contains everything it needs in terms of image to convey its message. The base of baguettes at a first glance looks like a brain which ties with the notion of 'thought' in the text making the image relevant to the text. Flags of countries recognised for their culinary skills are displayed. They act as synecdoches in the image to enhance its meaning. All in all, the text suggests the message of promotion and the detail of the image confirms what it is.

Cheers.

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