Saturday, 21 November 2009

Petar Pavlov (OUGD101)

PRODUCING IMAGES THAT EFFECTIVELY COMMUNICATE A MESSAGE TO AN AUDIENCE

EXAMPLE 7:

'Doritos Packaging Concept'

This image can be found at: http://www.behance.net/Gallery/Doritos-Packaging-Concept/314549

Petar Pavlov has created this clever piece of packaging design by working with the general shape of Dorito chips. Not only does he utilise the triangular shape in the packages mechanism (which can be seen on the link provided) the design also helps to communicate the shape of what is inside the package to people who are unfamiliar with the product as well as making the product just as recognisable to people who are familiar with it.

Cheers.

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