Friday, 6 November 2009

Philippe Apeloig (OUGD101)

THE ABILITY TO CONSTRUCT MEANING THROUGH VISUAL IMAGES AND TYPE

EXAMPLE 1:

'Chicago, Naissance D'une Metropole'

This image can be found at: http://www.apeloig.com/posters.php?cle=Musee_Orsay

This design communicates meaning through the combination of text and image. The poster is advertising an exhibition at the Musee D'Orsay in Paris exhibiting, "architectural drawings, objects, pieces of furniture, paintings and photographs by personalities who made the glory of Chicago such as, Louis Sullivan, Frank Lloyd Wright and Daniel Burnham" according to the Musee D'Orsay website. The purpose of the exhibit is to display the artifacts and objects which are prominent in expressing the huge development of Chicago as a city since the great fire there in 1871 which more or less destroyed the city.

Taking this into account, the design for the poster by Apeloig definitely communicates this message of strength within the city due to the prominent right angle that the text, "Chicago" takes. This 3D effect makes the text jump out at the viewer yet almost mould into the photograph of an old Chicago in the background communicating a dynamic feel, which all helps put an emphasis on the glory and strength of Chicago and how it has developed as a city.

The text and image act as a communicative catalyst for what the exhibition itself wants to say to everyone who comes to view it. That is, that Chicago grew to be a strong and prosperous city after the great fire of 1871.

Cheers.

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