THE ABILITY TO CONSTRUCT MEANING FROM VISUAL IMAGES AND TYPE.
'Off The Wall'
This image can be found at: http://www.h099.com/?pg=work&id=36
This Graphic Illustration was done by Richard Hogg to accompany a solo exhibition of his which took place in London in August entitled 'Off The Wall'. He uses solely image to communicate a message. That being the title of the exhibition itself. Hogg communicates the message of 'Off The Wall' through a visual metaphor by combining the separate images of bricks and wings and utilising their functions in the illustration to convey the message. He uses the function of bricks (to build a wall and stay there) in combination with a sad face to suggest that being stuck is not fun along side the wings' function (to fly) in combination with a happy face to suggest that breaking away from the rest is fun and free. As well as communicating the title of the exhibition, Hogg successfully communicates the actual metaphor of being 'Off The Wall' using only image.