Thursday, 19 November 2009

Wolf Schneider (OUGD101)

THE ABILITY TO CONSTRUCT MEANING FROM VISUAL IMAGES AND TYPE

EXAMPLE 8:

'The Cost of Living'

This image can be found at: http://awards.dandad.org/2009/categories/grpd/graphic-design/23209/more-impact-for-human-rights

This design is a piece from a series of designs that won a 2009 D&AD Award in the category of Graphic Design in the field of Integrated Graphics. Although German, the text roughly translates as, "The cost of living - 69 countries still apply the death penalty". This was part of a series of designs to help promote Human Rights for Amnesty International.

Obvious shock tactics are used in terms of the photographic image in the design depicting a man restrained on a table ready for death by lethal injection. The image communicates a message of shock in itself but this is combined with the text which literally communicates the message. The literal message is clear through the text, but it becomes far more impacting when combined with the image. It puts it into perspective by showing us the side of execution that we never see communicating the underlying message of Human Rights and generally everything Amnesty International stands for.

Cheers.

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