Sunday, 10 January 2010

The Pub (OUGD102)

You might instantly assume that I have gone to the effort for this example just because I like going to the pub. You'd be wrong. Well... I don't mind going to the pub at all but this is a great example in terms of where we see Graphic Design!

Real ales in pubs tend to have their own pump clip designs in order to attract customers and - I guess - display the fact that the ale itself is different to others or form a brand image for a particular brewery with a recognisable, universal pump clip shape and layout. Castle Rock Brewery in Nottingham is a very good example of this - especially as their pump clip designs have recently been regenerated along with their logo:

Old Logo

New Logo

These image can be found at: http://www.designcouncil.org.uk/Case-Studies/All-Case-Studies/Castle-Rock-Brewery/

On the link directly above there is an interesting mini case study about the regeneration of the brewery due to its new brand image. As a result of the redesigning of the brand, sales doubled and it saved Castle Rock from going under. A group called Strangebrew who are now part of The Workroom design group, were employed to rebrand Castle Rock. Here is another redesigned example of one of the pump clip of one of their most popular beers, Harvest Pale:

Old Pump Clip

New Pump Clip

These images can be found at: http://www.designcouncil.org.uk/Case-Studies/All-Case-Studies/Castle-Rock-Brewery/

This is a classic example of how rebranding a product can genuinely help it. It is proof that Graphic Design is extremely important in a companies image. Here are some more Castle Rock pump clips:

Black Gold

Old Pump Clip

This image can be found at: http://images.google.co.uk/imgres?imgurl=http://4.bp.blogspot.com/_qKVJ7VlcdQo/R4vjIY51VTI/AAAAAAAAAo0/0dGqk3DvqUI/s200/Castle%2BRock-Black%2BGold.jpg&imgrefurl=http://maeib.blogspot.com/2008/01/nottingham-pub-crawl.html&usg=__Apf1_CCj-Mj1MbUS5WUCVv_bL8M=&h=200&w=178&sz=9&hl=en&start=6&tbnid=TEE07Us9h9q1SM:&tbnh=104&tbnw=93&prev=/images%3Fq%3DCastle%2BRock%2BBlack%2BGold%26gbv%3D2%26ndsp%3D20%26hl%3Den%26safe%3Doff%26sa%3DN

New Pump Clip

This image can be found at: http://www.greethamfestival.org.uk/images/Castle-Rock-Black-Gold-copy.jpg

Sheriff's Tipple

New Pump Clip

This image can be found at: http://www.knightsofnottingham.com/graphics/castle%20rock/sheriffs_tipple.jpg

Hemlock Bitter

New Pump Clip

This image can be found at: http://www.edgarwallacepub.com/beer-logos/other/castlerock-hemlock.png

Preservation Ale (w/ Fuller's London Pride)

New Pump Clip

This image can be found at: http://www.castlerockbrewery.co.uk/images/pridepres.png

Elsie Mo

New Pump Clip

This image can be found at: http://www.greethamfestival.org.uk/images/Castle-Rock-Elsie-Mo-copy.jpg

And also... The side of the actual brewery itself is pretty cool. It's very clear where they are based if you see it! It's just another good example of where graphic design is. Castle Rock have utilised their new brand image so that the Graphic Design can be seen by anyone who passes the brewery which is just outside the city centre. It works as a strong advertisement:

The Castle Rock Brewery

This image can be found at: http://static.panoramio.com/photos/original/7119492.jpg

So there we have it. An example of Graphic Design in the pub (and the city if you consider the brewery itself).

Cheers.

Supermarkets (OUGD102)

A huge degree of the Graphic Design that we see everyday is the packaging design of various commercial products that we purchase, use and even sell everyday. For example:

Andreas Gursky - 99 Cent II Diptychon

This image can be found at: http://upload.wikimedia.org/wikipedia/en/b/bc/99_cent_II%2C_diptychon_-_Photo_courtesy_of_Sotheby%27s.jpg

This image is actually the most expensive photograph in the world as it sold for $3,346,456 at Sotheby's London auction in February 2007.

What is most interesting about this photograph is that the colour that makes it is derived almost entirely from the packaging designs of the massive amount of products in the photo. It could be argued that Graphic Design is what makes this photo come to life. The Graphic Design that we see everyday.

It is also interesting how the bright design of the packaging which has the express purpose of catching your eye and drawing you into a product works in the exact same way for the photo. Perhaps it turn the photo into a product itself given the fact that it sold for so much.

Cheers.

Friday, 8 January 2010

Space (OUGD102)

Take a look at this photo of astronaut Bill Cody:


This image can be found at: http://www.finehomeslv.com/nasa-tweetup/nasa-astronaut-in-space.jpg

And look again:


Yep, there it is. Graphic Design in space. A logo for the mission that Bill Cody must have been on similar to the logos NASA used for the Apollo missions:

Apollo 11 Mission

This image can be found at: http://upload.wikimedia.org/wikipedia/commons/2/27/Apollo_11_insignia.png

Apollo 12 Mission

This image can be found at: http://upload.wikimedia.org/wikipedia/en/1/1b/Apollo_12_insignia_art.jpg

Apollo 14 Mission

This image can be found at: http://upload.wikimedia.org/wikipedia/commons/d/d7/Apollo_14-insignia.png

Apollo 15 Mission

This image can be found at: http://upload.wikimedia.org/wikipedia/commons/e/e5/Apollo_15-insignia.png

Apollo 16 Mission

This image can be found at: http://upload.wikimedia.org/wikipedia/commons/6/66/Apollo-16-LOGO.png

Apollo 17 Mission

This image can be found at: http://upload.wikimedia.org/wikipedia/commons/7/76/Apollo_17-insignia.png

All the Apollo logos above share something in common. They were all successful moon landing mission. As the logos were on the astronaught's suits then it can be safe to say that Graphic Design has been on the moon. How about that?

However, in context of where Graphic Design actually is I guess this whole idea is kind of flawed!

But in contrast to this, here is an image of a section of the International Space Station:

Image of the International Space Station

This image can be found at: http://www.aztechnology.com/images/NASA-Images/NASA-Logo/NASA-Logo-Raffaello-STS114-2005-L.jpg

You can clearly see towards the bottom of the photo that the NASA logo is on the International Space Station. Therefore I guess it is safe to say;

Graphic Design, has been, and definitely is in space.

Graphic Design helps to build and image and recognition for a company or organisation, (like it has done NASA with its logo). This helps things to be easily recognised for what they are and/or where they came from or what they do. This is exactly what the NASA logo is doing on the space station and also the logos on astronaughts suits.

Cheers.

Airport Signage (OUGD102)

In reference to the current 'Collection 100' project (for which my topic is 'airports'), I feel that a good point to start on is the graphic design of airport signage.

The boom in developing airport signage was big after Jock Kinneir and Margaret Calvert were commissioned to revamp the signage of London Gatwick International Airport. It was highly influential in the development of airport signage. Here is an example:

Gatwick Airport Signage

This image can be found at: http://www.batphonepr.com/aviation/images/LGW50day099.jpg

The very recognisable black on yellow signage can be seen in a lot of major airports around the world. However, the exact original design is not always used, but the colour scheme remains consistent. Also, most airport signs nowadays tend to be sans serif rather than the signage with seriffed letters above. A good example of how how the signage has changed - yet still notable influenced by Kinneir and Calvert - is at Amsterdam Schiphol International Airport:

Amsterdam Schiphol Signage

This image can be found at: http://farm1.static.flickr.com/91/260911720_2244c55181.jpg

Amsterdam Schiphol Signage

This image can be found at: http://www.sxc.hu/pic/m/b/bo/borissey/299476_airport_sign.jpg

Amsterdam Schiphol has recently won awards for its signage which has recently been updated. It was also noted how much less people were using the information desks at the airport after the new signage was fitted. It certainly must be doing its job well!

Not every airport adheres to the black on yellow scheme of signage. Instead, some airports work with the concept of creating signage with a high degree of contrast between the text and the ground it is on which still generally helps to induce clarity. Also, although studies have shown (which were done for Heathrow signage) that serif typefaces are just as effective as sans serif on signage, most airports use sans serif typefaces. In the study that was conducted it was said that sans serif typefaces were favoured due to peoples genre expectations with sans serif typefaces.

East Midlands Airport is a good example of how the high colour contrast and sans serif typeface concept is kept to:

East Midlands Airport Signage

East Midlands Airport Signage

East Midlands Airport Signage

These images are my own. I photographed them myself at East Midlands Airport.

East Midlands Airport were still successful in my opinion working along the high contrast sans serif concept I mentioned earlier. The signs are very clear, very legible and informative. The designers choice of Helvetica typeface was a safe choice as it does the job well.

So there we have it, Graphic Design is definitely in airports! A lot of thought and time has gone into making peoples experience of passing through an airport as simple and hassle-free as possible.

Cheers.

Where Is Graphic Design? (OUGD102)

Where is Graphic Design?

I have always been told in the past, when studying Graphic Design, that it is everywhere. I will be taking the opportunity on this blog to prove to some extent that Graphic Design is everywhere. It's all around us...

Cheers.

Saturday, 2 January 2010

Book Design 5 - Brian Dettmer (OUGD104)

These books should really be considered pieces of art due to the fact that Brian Dettmer is a recognised American contemporary artist. He works into books a lot and his work like this is largely referred to as his 'book autopsies'.


Although this work is widely cosidered to be a piece of fine art, it is still nevertheless an innovative way of presenting a book. The whole notion of ripping out and layering pages is a very interesting way to present images and information in an innovative way whilst still maintaining the purpose of a book.

These images can be found at: http://37signals.com/svn/posts/921-brian-dettmers-insanely-creative-book-autopsies

Cheers.

Book Design 4 - (Unknown Designer) (OUGD104)

Unfortunately I could find little information around the context of this design other than the fact that it is posted on a blog entitled "Creative Book Art" that displays several interesting examples of how books have been presented in art.


What intrigues me most about this design is simply the idea of cutting a shape (in this case a letterform) into the book itself and having it work as an intrinsic part of the books shape.

This image can be found at: http://justhotpics.blogspot.com/2008/08/creative-book-art.html

Cheers.

Book Design 3 - Robert The (OUGD104)

This is Robert The's interpretation for a book design for Marshall McLuhan and Quentin Fiore's book entitled, "The Medium is the Message". The title of the book is also a phrase which is usually accredited to Marshall McLuhan himself.


This works fantastically in terms of the context in which it is used. However, what interests me the most is how far the boundaries can be pushed in terms of what shape a book can be.

This image can be found at: http://www.newpaltz.edu/museum/news.cfm?id=4128

Cheers.

Book Design 2 - Allison Wilton (OUGD104)

These two books were produced by Allison Wilson as a way of displaying a broad range of opinions about the social networking website Myspace. She explains that she was prompted to make them due to the huge impact the website has had on society.


Much like Andy Mangold's design, I am pretty keen on the binding of this book. Elastic bands work practically and work in terms of aesthetic with the rest of the design as result. The other defining innovative aspect in this design for me is the cut out asterisks on certain pages. They help the book flow in an effective way in relation to its subject matter.

These images can be found at: http://www.behance.net/Gallery/Senior-Thesis-VII--opinions-on-myspace_com/109860

Cheers.

Book Design 1 - Andy Mangold (OUGD104)

This a book design by Andy Mangold which displays different typographical specimens for Clarendon Books.


The organic aesthetic is my favourite aspect of the design. It works nicely with the clear and clean typographic contents of the book. I would consider the binding to be a likable innovative aspect in the book design due to the organic use of string. However it is the consistently ordered way in which the organic material is presented which works for me.

These images can be found at: http://www.andymangold.com/clarendon-type-specimen-books/

Cheers.