This is Robert The's interpretation for a book design for Marshall McLuhan and Quentin Fiore's book entitled, "The Medium is the Message". The title of the book is also a phrase which is usually accredited to Marshall McLuhan himself.
This works fantastically in terms of the context in which it is used. However, what interests me the most is how far the boundaries can be pushed in terms of what shape a book can be.
This image can be found at: http://www.newpaltz.edu/museum/news.cfm?id=4128