Sunday, 10 January 2010

Supermarkets (OUGD102)

A huge degree of the Graphic Design that we see everyday is the packaging design of various commercial products that we purchase, use and even sell everyday. For example:

Andreas Gursky - 99 Cent II Diptychon

This image can be found at: http://upload.wikimedia.org/wikipedia/en/b/bc/99_cent_II%2C_diptychon_-_Photo_courtesy_of_Sotheby%27s.jpg

This image is actually the most expensive photograph in the world as it sold for $3,346,456 at Sotheby's London auction in February 2007.

What is most interesting about this photograph is that the colour that makes it is derived almost entirely from the packaging designs of the massive amount of products in the photo. It could be argued that Graphic Design is what makes this photo come to life. The Graphic Design that we see everyday.

It is also interesting how the bright design of the packaging which has the express purpose of catching your eye and drawing you into a product works in the exact same way for the photo. Perhaps it turn the photo into a product itself given the fact that it sold for so much.

Cheers.

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