Sunday, 14 February 2010

East Midlands Trains (OUGD102)

Since the latest image for East Midlands Trains came out, I have liked it very much. It communicates very well through aesthetically pleasing design. The red dot that unifies the designs is a good visual representation for direction and destination which is what trains are all about. It's a brilliant visual concept in my eyes. Here are some examples:

These designs were developed by the design group Digital Viking and can be found at:


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