Wednesday, 10 March 2010

Communication Is A Virus - The Fat Duck (OUGD103)

Heston Blumenthal's restaurant - The Fat Duck - is noted for pioneering in unusual dishes on its menu. Blumenthal's complex philosophy relates to how the brain reacts to certain tastes and how it affects our mood. The logo design of his restaurant combines visual elements relating to dining (knife and fork) with duck feathers to create an apt visual representation of what the restaurant is about - unusual food - whilst encapsulating the restaurants name visually also.

Here is a link to the website which contains a menu. This is a big influence on the exploration of unusual food and cuisine which is fueling mine and Kirsty's project:


Website Logo

The Fat Duck Restaurant Sign

Here's a cool video explaining the process behind Blumenthal's recognised Bacon & Egg Ice-cream:

It is this idea of unusual foods that we want to communicate to our audience. We want people to venture out and explore food and we hope to communicate this Graphically. The Fat Duck logo is a good example of communicating the idea of unusual food.


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