Wednesday, 28 April 2010

Argentina '78 World Cup Logo (OUGD103)

I discovered this logo in a strange way. I watched a video of Noel Gallagher talking about his experiences of watching the World Cups of the past and he talked about how good a logo it is in his opinion and I would have to agree. Here it is:

WHO, WHAT, WHERE? - Much like the posters before this, the logo has to encapsulate the nationality of the World Cup in which country it is being held whilst combining the football element. This way it is obvious to the viewer what it relates to. This design succeeds greatly in this due to the original adaptation of the Argentinean flag combined with a stylised football.

RELATION TO WORK - As an integral part of my brief is to inform freshers of different pubs and their qualities, the inclusion of symbols is a high possibility. This means a high degree of clarity will be needed as to what they mean. Simplicity is a key factor and this logo is a fantastic example of it.


Just for the hell of it, here is the video I watched of Noel Gallagher talking about his experiences of previous World Cups: