WHO, WHAT, WHERE? - These designs for a tube train running on the Piccadilly Line on the London Underground have the sole purpose of brightening up the London Underground and making it a little bit more exciting for commuters. This is done through bright colours which highlight the visual senses therefore heightening the tone. This is also done through flowers in Hideyuki Tanaka's design of the train floor as they connote positivity and fun to the design. It is this energy that I should wish to transfer to my own workings for a freshers student Leeds pubbing pack.
The energy will be intended to work synonymously with the outgoing student stereotype with whom my product will be associated with. Here are the designs: