Thursday, 7 October 2010

typography workshop

Here are the typographical methods explored in todays typography session with Graham.

KERNING

Kerning is used in order to even out spacing between characters in a word. It has the ability to create a visual balance in the word as well as making it more readable. It can create and impact by spreading the letters out which technically takes it a slight bit longer to read meaning that the word and meaning is taken in by the viewer more effectively.

Here is the word 'railway' in Arial Bold. The first version is completely untracked. The second, is supposed to be an improvement. There was an immediate problem with the 'W' in the top version. It can appear to look like 'rail' and 'way' separately. Tracking can resolve this as is done in the bottom version. However, after second scrutiny, the tracked version needs greater separation between the 'R' and the 'A'. But nevertheless, a development.

This is the same exercise, only using my own name. The 'P' may be just too far from the 'A' and perhaps the 'A' from the 'W'.

NOTICEABILITY

Using the words 'one', 'two', 'three' and 'four', the task here was to order them respectively from the bottom of the page upwards using the same typeface, case and weight, and only being allowed to change the size. The eye is drawn to the ONE first and naturally reads right as the other words move upwards and get smaller.
The same concept, simply with different typefaces, cases and weights. A bolder typeface than the others works best for the ONE in order to attract attention.
A much tougher task here. Using the same typeface, not being allowed to change the size, case, or weight. Rotations are allowed. The words must read in order of numeric value going down, up then back down. Composition is key. It is best to start in the middle of the page as this is where the viewer tends to look. Here is my response. Reception was positive from people who viewed it.
SENTENCE SPLITTING

After being asked to write a proverb, we were asked to split it appropriately into two lines. Appropriate splits in sentence text in a typographical context come in the forms of subordinate clauses. They are split up naturally when reading and in speech and when split up visually, work effectively in a design due to their easy readability.

Be seeing you!

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