Friday, 21 January 2011

si scott new scientist cover

I've actually been meaning to post this for absolutely ages. And now couldn't be a more relevant time in relation to the image module. This is a great example of Si Scott's distinctive image-based type in context. His style is unique and really pleasing to look at. It is interesting how he concerns himself with aesthetics. This is not necessarily a bad thing although some people may argue that the same 'style' of work doesn't always communicate different points that well. However, this is why Scott concentrates on the aesthetics. A beautiful piece of work simply draws you in which is very necessary in design!

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