Monday, 7 March 2011

bombay sapphire gin promotion and marketing

Bombay Sapphire gin markets itself with a sophisticated, contemporary image. Much like how Whyte & Mackay want Glayva to be marketed. What is interesting about Bombay Sapphire is that it focusses its promotion around a colour - much like Cointreau with its orange theme. Obviously Bombay Sapphire situate themselves in blue branding because of the colour of the precious stone Sapphire.

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