With Whyte & Mackay wanting Glayva to become more associated with brands such as Dissarono, Contrieu and Tia Maria, I am looking into how these drinks - and others up market liqueurs and spirits - advertise. Grey Goose is a high profile French vodka who pride themselves on a smart image. This could potentially be the direction for Glayva.
Grey Goose has a similar advertising slogan to Glayva. It is interesting how this is interpreted in Grey Goose design.
Here are some adverts and promotion from the past and present: