Pimms pride themselves on the slogans, "It's Pimms O'Clock!" and "Anyone for Pimms?"
Regardless of the difference with the other brands mentioned, I think that Pimms have one of the most successful advertising campaigns of all of them.
For Glayva, Chris and I need to think how we can create a form of promotion that is sophisticated yet unique.
A very interesting medium of promotion
Of course one of Pimms's most successful and memorable campaigns in recent years was when they hired Alexander Armstrong to play a character called 'Harry' who appears in a very disparate series of locations distributing Pimms to everybody including a prison camp, wedding, environmental protest and a wood where bank robbers are burying money.