Monday, 7 March 2011

tia maria marketing and advertising

Tia Maria is outlined by Whyte & Mackay as being a favoured future contemporary for the Glayva. Here's a look at how they brand themselves.

They tend to direct themselves more at a sophisticated female market with heavy use of the appearance of glamorous women in their advertising. This is helping to understand that target market that Glayva wants to associate itself with. However, Glayva wants to approach a more unisex target market.




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