I have been interested in snooker since as long as I can remember. Something that snooker has been crying out for for a few years now is a re-design and a new image. This is something that has been a talking point in the sport a lot recently. It is a way of attracting young players to the game to keep it popular. Very recently after Barry Hearn took over the sport, he introduced the brand new concept of 'Power Snooker' to the game; a fast paced and exciting variation of the traditional game. Along with this new exciting game had to come a new exciting design. This is where Lume Studio from Brighton were asked to step in. They produced this excellent and appropriate branding of Power Snooker and what better a mascot than The Rocket, Ronnie O'Sullivan who is considered something of a 'cool' player in the game.