Sunday, 20 November 2011

waterstones branding/promotion

Waterstone's have had a rebrand pretty recently. Along with this has a come a load of cool new promotional material that can be seen around all Waterstones stores across the country. This will help me identify an aesthetic to fit with the Waterstones stores that the Penguin Dystopia range is should be designed to fit with.

The new logo (right)

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