Saturday, 21 November 2009

Peter Jaworowski (OUGD101)

PRODUCING IMAGES THAT EFFECTIVELY COMMUNICATE A MESSAGE TO AN AUDIENCE

EXAMPLE 10:

'Fanta Advertisement'

This image can be found at: http://www.behance.net/Gallery/Fanta/52765

Peter Jawrowski has produced this advert for the soft drink Fanta which clearly has the message of, "buy this product" (as with any advertisement) although it is how he conveys this message that makes it unique - as should be the case with every advertisement. Something unique about the product should be conveyed in order to make people buy it. In this case, Jawrowski focuses on the fizzy element of Fanta which he visually exaggerates in order to make the product exciting. This works well due to the general lively nature of something that is fizzy which Jawrowski successfully transfers into a visual concept to make the drink of Fanta exciting and sellable.

Cheers.

VanilaBCN (OUGD101)

PRODUCING IMAGES THAT EFFECTIVELY COMMUNICATE A MESSAGE TO AN AUDIENCE

EXAMPLE 9:

''Just Do It' From The 'Nike & Barça' Series of Designs'

This image can be found at: http://www.behance.net/Gallery/Nike-_amp-BarAa/315287

This is part of a series of designs produced by VanilaBCN to promote the union between Nike and FC Barçelona. This particular design really communicates a message of power through the hole in the type which suggests (in context) that a football has been driven through it. This notion of power reflects on FC Barçelona as a strong football team and it could even be suggested that Nike and Barçelona are a strong connection in football seeing as Nike has provided sponsorship for FC Barçelona for years.

Cheers.

Jared Nickerson (OUGD101)

PRODUCING IMAGES THAT EFFECTIVELY COMMUNICATE A MESSAGE TO AN AUDIENCE

EXAMPLE 8:

'Super Mega Fun'

This image can be found at: http://www.behance.net/Gallery/Super-Mega-Fun/208479

The sole reason why I decided to include this design is because when searching for relevant designs, I saw this a instantly thought of the word, 'Fun'. Then much to my surpirise this was literally exactly what was being communicated by Jared Nickerson in his design. He communicates this notion of fun successfully to people through highly exaggerating the ice-cream van in a good deal of aspects. Particularly with his use of colours with high chromatic values and stereotypical imagery associated with ice-cream vans.

Cheers.

Petar Pavlov (OUGD101)

PRODUCING IMAGES THAT EFFECTIVELY COMMUNICATE A MESSAGE TO AN AUDIENCE

EXAMPLE 7:

'Doritos Packaging Concept'

This image can be found at: http://www.behance.net/Gallery/Doritos-Packaging-Concept/314549

Petar Pavlov has created this clever piece of packaging design by working with the general shape of Dorito chips. Not only does he utilise the triangular shape in the packages mechanism (which can be seen on the link provided) the design also helps to communicate the shape of what is inside the package to people who are unfamiliar with the product as well as making the product just as recognisable to people who are familiar with it.

Cheers.

Mike Campau (OUGD101)

PRODUCING IMAGES THAT EFFECTIVELY COMMUNICATE A MESSAGE TO AN AUDIENCE

EXAMPLE 6:

'More Green'

This image can be found at: http://www.behance.net/Gallery/MORE-is-MORE/302279

Mike Campau is communicating the common message of environmental awareness in his design here. It is a very clear design in the fact that the type is made up of what it is promoting. If the word 'Green' was not made up up leaves it would not be clear that this was promoting environmental awareness. This is the key factor in his method of communicating his point to the audience who view it.

Cheers.

Adrian Knopik (OUGD101)

PRODUCING IMAGES THAT EFFECTIVELY COMMUNICATE A MESSAGE TO AN AUDIENCE

EXAMPLE 5:

'& AIDS'

This image can be found at: http://www.behance.net/Gallery/ILLUSTRATIONS/60246

This piece of design is communicating the message of AIDS awareness to everyone who sees it. Adrian Knopik has graphically illustrated a deteriorating figure communicates the deadly way in which AIDS works by deteriorating anybody who has it. This conveys the message cleverly and as the image is the most eye catching element of the design, I think it works well how the shards coming from the figure trail into the distance towards the text to confirm what is being communicated to the audience.

Cheers.

Shaun Velka (OUGD101)


PRODUCING IMAGES THAT EFFECTIVELY COMMUNICATE A MESSAGE TO AN AUDIENCE

EXAMPLE 4:

'No Smoking - Crime'

This image can be found at: http://www.behance.net/Gallery/No-smoking/338987

Shaun Velka cleverly communicates the ever reoccurring message of anti-smoking in Graphic Design. However, he does it very effectively in his set of images which can be found in the provided link. By creating an appropriate image from cigarettes that relates to the fact given, the message is communicated successfully as the image works as a visual metaphor in communicating the message of anti-smoking.

Cheers.

Måns Wilkstrom (OUGD101)

PRODUCING IMAGES THAT EFFECTIVELY COMMUNICATE A MESSAGE TO AN AUDIENCE

EXAMPLE 3:

'Zebra'

This image can be found at: http://www.behance.net/Gallery/Zebra/212626

Here, Måns Wilkstrom is effectively communicating shape and form in the form of a zebras stripes to an audience. Much like Glen Jones' Rubix Cube illustration, Wilkstrom too works playfully to convey the communicative aspect in his work. He plays with the vertical black stripes on a zebra making them appear as if they are dripping down from it. This exaggerates the form of the stripes on a zebra communicating their shape and form successfully in a light-hearted manner.

Cheers.

Cam (OUGD101)

PRODUCING IMAGES THAT EFFECTIVELY COMMUNICATE A MESSAGE TO AN AUDIENCE

EXAMPLE 2:

'Periodic Table of Typefaces'

This image can be found at: http://www.squidspot.com/Periodic_Table_of_Typefaces/Periodic_Table_of_Typefaces_large.jpg

The message communicated here is pretty simple. Cam is communicating the most popular and arguably overused typefaces in Graphic Design to Graphic Designers themselves. This is the message. The reason why I say the audience is Graphic Designers is because no one else would really be too bothered what the most used typefaces are!

Cheers.

Glen Jones (OUGD101)

PRODUCING IMAGES THAT EFFECTIVELY COMMUNICATE A MESSAGE TO AN AUDIENCE

EXAMPLE 1:

'Melting'

This image can be found at: http://www.behance.net/Gallery/www_glennz_com-Tee-Designs/149088

This graphic illustration by Glen Jones communicates a playful message to an audience by taking the general notion of a Rubix Cube in the fact the all the colours are messed up and then playing with the concept of 'messing up' by communicating it to an audience in the fun way of showing the Rubix Cube as melting.

Cheers.

Friday, 20 November 2009

Pete Harrison (OUGD101)

INTERPRETING IMAGES OF THE PRESENT, PAST AND A RANGE OF CULTURES

EXAMPLE 10:

'In Japan'

This image can be found at: http://www.behance.net/Gallery/In-Japan/46586

Pete Harrison uses strong Japanese imagery and photography in these posters to communicate the celebration of the combination of shipping design and architecture in Japan. It acts as a celebration of Japanese culture in terms of their ingenuity in design and Pete Harrison communicates this successfully in these posters.

Cheers.

Stephanie Choplin (OUGD101)

INTERPRETING IMAGES OF THE PRESENT, PAST AND A RANGE OF CULTURES

EXAMPLE 9:

'Tetris Pots'

This image can be found at: http://www.behance.net/Gallery/TETRIS-POTS/210608

Tetris is a quintessential example of something you could relate to the culture of the 1980s. The abstract nature of Tetris objects has been put to good use in modern design here. The fact that they are plant pots works as a nice concept due to the fact that in the game of Tetris, the block build and grow and it is of the general nature of plants to grow themselves.

Cheers.

Mattias Adolfsson (OUGD101)

INTERPRETING IMAGES OF THE PRESENT, PAST AND A RANGE OF CULTURES

EXAMPLE 8:

'Han Solo Being Harassed By The Puritan Police'

This image can be found at: http://www.behance.net/Gallery/StarWars-the-baroque-version/146136

This hand drawn illustration is part of a set that illustrate notable figures and objects from the Star Wars films in a Baroque style. It is a playful illustrative concept with a dash of humor that historically references the Baroque era of the past. The stark contrast between science-fiction and the Baroque period in history is what makes this set of illustrations what they are.

Cheers.

Andrew Van Der Merwe (OUGD101)

INTERPRETING IMAGES OF THE PRESENT, PAST AND A RANGE OF CULTURES

EXAMPLE 7:

'Piece From The Series 'African Calligraphy Beach Doodles''

This image can be found at: http://www.behance.net/Gallery/African-beach-calligraphy-doodles/284641

In terms of explanation, Andrew Van Der Merwe says it all himself:

"As a calligrapher I have a particular interest in African colonial and pre-colonial writing systems, so when I doodle on the beach its often along these lines. The more angular letter styles take their inspiration from Tifinagh, the script of the Tuareg people of North Africa. It is interesting how that, even to this day, the Tifinagh resembles ancient Greek and Phoenician."

This piece is part of a series of doodles - and I say 'doodles' because that's literally what they are as Van Der Merwe admits they have no real purpose. However, they are a solid example of playing around with design in relation to the imagery of other cultures. In this case, the typography and letterforms of the alphabets of non-germanic languages.

Cheers.

AJ Dimarucot (OUGD101)

INTERPRETING IMAGES OF THE PRESENT, PAST AND A RANGE OF CULTURES

EXAMPLE 6:

'Respect Culture & Religion'

This image cane be found at: http://www.behance.net/Gallery/Calligraphy--Handstyles--Typography/93122

This piece of typographical graphic design by AJ Dimarucot utilises the aesthetics of Arabic writing in order to enhance the communication of the message in which it is written. Due to the the visual and social connotations of Arabic writing relating to Islam, the message of respecting culture and religion is more directly aimed at people respecting Islam itself, yet there is still consideration of other religions. Due to the perspective seeming to be that of Islam, it is almost like the design is saying, "We respect your religion, so you should respect ours". However, this could be debated greatly due to the wide variation of Islamic belief.

All in all, a clever design utilising the imagery of a culture to express an opinion about it.

Cheers.

Manuel Romero (OUGD101)

INTERPRETING IMAGES OF THE PRESENT, PAST AND A RANGE OF CULTURES

EXAMPLE 5:

'Minusa Poster (Italian Money)'

This image can be found at: http://www.behance.net/Gallery/Minusa-posters/294027

This design by Manuel Romero uses the imagery of Italian money to create this poster advertising a high profile dance music festival in Spain. This poster is part of a set of posters which use the imagery of different countries money to communicate the events of the festival. The results are lavish and grand which reflect the profile and standard of the festival through the imagery and visual connotations relating to money.

Cheers.

Jonathan Rowell (OUGD101)

INTERPRETING IMAGES OF THE PRESENT, PAST AND RANGE OF CULTURES

EXAMPLE 4:

'Works From Stardash: Wing Long'

This image can be found at: http://www.behance.net/Gallery/Stardash-Wing-Long/333433

This is an example of some pieces of design from a controversial series of work by designer Jonathan Rowell which condemn China as a bad place. This is expressed through images such as a map of the world displaying a padlock over China suggesting its secretive nature enforced by their Communist government. It is a bold expression of an opinion of another culture using Chinese imagery in the process to enhance it.

Cheers.

Obey (OUGD101)



INTERPRETING IMAGES OF THE PRESENT, PAST AND A RANGE OF CULTURES

EXAMPLE 3:

'Be The Change'

This image can be found at: http://obeygiant.com/prints/inauguration-print

This design produced for Barack Obama's inauguration - like XTRMNTR - has a distinct Russian overtone. This is interesting due to the tension both nations are renown for having with each other. However, this imagery helps to successfully communicate a notion of pride and power for the Americans using the very same stye of imagery that the Russians did induce the same effect in their Communist days.

Cheers.

Thursday, 19 November 2009

Michael Gillette (OUGD101)

INTERPRETING IMAGES OF THE PRESENT PAST AND RANGE OF CULTURES

EXAMPLE 2:

'Ian Fleming - Casino Royale (Book Cover)'

This image can be found at: http://awards.dandad.org/2009/categories/illu/illustration/26152/from-russia-with-love-diamonds-are-forever-dr-no-goldfinger-octopussy-and

This design along with others which were part of a set won a 2009 D&AD Award in the category of Illustration in the field of Book Design.

Personally, I think this design - and all the others that accompany it (which can be found on the link given) - is brilliant. I am very fond of psychedelic graphics of the 1960s and the remanence of this come through to me in this design a lot. Particularly through the (hand drawn) typography due to the general shape and form which I would highly associate with the 60s. The image has an almost sexy (for better a word) air about it which I would relate to the whole liberal vibe of the 60s imagery. This also helps to communicate the general suave nature of James Bond. He is essentially portrayed as one hell of a cool cat who gets all the attractive ladies, and this design/series of designs certainly do him justice!

Cheers.

Primal Scream - XTRMNTR (OUGD101)

INTERPRETING IMAGES OF THE PRESENT, PAST AND A RANGE OF CULTURES

EXAMPLE 1:

'Primal Scream - XTRMNTR (Album Cover)'

This image can be found at: http://www.slothradio.com/covers/?adv=&artist=Primal+Scream&album=Xtrmntr

This design appeared in the Critical Studies lecture that was on the 18th of November and it was stated that it made reference to old Communist Russian design. This makes sense as this particular album by Primal Scream took a very political stance in terms of the fact that it attacked the government, police and multinational corporations etc. and this is reflected through this reference to Russian Communism. The reds and grays in the image are also very significant in relation to this historical reference and the images communication due to their heavy use in old Communist Russia.

Cheers.

Jonathan Yuen (OUGD101)

THE ABILITY TO CONSTRUCT MEANING FROM VISUAL IMAGES AND TYPE

EXAMPLE 10:

'Lost Child'

This image can be found at: http://awards.dandad.org/2009/categories/grpd/graphic-design/15799/lost-child

This design won a 2009 D&AD award in the category of Graphic Design in the field of Posters.

The message of the poster is to promote the role of the charitable organisation that goes by the acronym of PAVe which stands for 'Centre for Promoting Alternatives to Violence'. The relates to how victims of physical abuse are often left confused and lost with a poor ability to think clearly after being subjected to abuse. This is where the visual image of the maze is appropriate which helps form the text which - when read - explains a first person account of abuse and how PAVe helped the person in the account. In this case the image forms the type which is unusual as it it usually the other way around. But nevertheless, the message is clearly communicated through a very clever concept that rightfully won a D&AD award in my opinion.

Cheers.

Jasphine Chew & Gigi Lee (OUGD101)

THE ABILITY TO CONSTRUCT MEANING FROM VISUAL IMAGES AND TYPE

EXAMPLE 9:

'Fountain Pen'

This image can be found at: http://awards.dandad.org/2009/categories/grpd/graphic-design/15544/fountain-pen

This design won a 2009 D&AD Award in the category of Graphic Design in the field of Posters.

The description of this design on the D&AD website is very simple and goes as follows;

"This ad was designed to graphically demonstrate how anyone can help free prisoners of conscience by just picking up a pen."

The message is communicated successfully solely through image in the fact that at a close glance, the black dripping ink depicts men running away as if they are free. These men work as a visual metaphor for the prisoners of conscience who can be freed by anyone who picks up a pen.

Cheers.

Wolf Schneider (OUGD101)

THE ABILITY TO CONSTRUCT MEANING FROM VISUAL IMAGES AND TYPE

EXAMPLE 8:

'The Cost of Living'

This image can be found at: http://awards.dandad.org/2009/categories/grpd/graphic-design/23209/more-impact-for-human-rights

This design is a piece from a series of designs that won a 2009 D&AD Award in the category of Graphic Design in the field of Integrated Graphics. Although German, the text roughly translates as, "The cost of living - 69 countries still apply the death penalty". This was part of a series of designs to help promote Human Rights for Amnesty International.

Obvious shock tactics are used in terms of the photographic image in the design depicting a man restrained on a table ready for death by lethal injection. The image communicates a message of shock in itself but this is combined with the text which literally communicates the message. The literal message is clear through the text, but it becomes far more impacting when combined with the image. It puts it into perspective by showing us the side of execution that we never see communicating the underlying message of Human Rights and generally everything Amnesty International stands for.

Cheers.

David Airey (OUGD101)

THE ABILITY TO CONSTRUCT MEANING FROM VISUAL IMAGES AND TYPE

EXAMPLE 7:

'Davidson Locksmith'

This image can be found at: http://www.davidairey.com/davidson-locksmith-logo-design/

This corporate identity for Davidson Locksmith is a pretty basic design but it works perfectly. The image of the padlock combined with the letter 'D' visually communicates the notion of the business through a strong combination of type and image. The type itself also screams professionalism trust due to the context in which it is used.

Cheers.

Penzo Graphic (OUGD101)

THE ABILITY TO CONSTRUCT MEANING FROM VISUAL IMAGES AND TYPE

EXAMPLE 6:

'Food For Thought'

This image can be found at: http://www.penzo.co.uk/portfolio/illustration/4.html

This promotion of international cuisine works simply in the fact that it contains everything it needs in terms of image to convey its message. The base of baguettes at a first glance looks like a brain which ties with the notion of 'thought' in the text making the image relevant to the text. Flags of countries recognised for their culinary skills are displayed. They act as synecdoches in the image to enhance its meaning. All in all, the text suggests the message of promotion and the detail of the image confirms what it is.

Cheers.

Milton Glaser (OUGD101)

THE ABILITY TO CONSTRUCT MEANING FROM VISUAL IMAGES AND TYPE

EXAMPLE 5:

'Green Beer'

This image can be found at: http://www.miltonglaser.com/pages/advertising/ad_index.html

This piece of advertisement design by Milton Glaser uses the green of the Brooklyn Beer company to its advantage. The image depicts a simple image of a bog standard bottle from the brewery which means nothing on its own. However, the text brings the advertisement together explaining the environmentally friendly beer production which is where the Broklyn Brewery green comes in handy to help covey the message. The message of environmentalism also has a profound effect on the 'simple bog standard bottle' I mentioned. The fact that it is 'simple' and 'bog standard' is important for the expression of the fact that the process is so simple. It also singularises the product perhaps even suggesting it is superior due to its environmentally friendly production.

Cheers.

Tuesday, 10 November 2009

Richard Hogg (OUGD101)

THE ABILITY TO CONSTRUCT MEANING FROM VISUAL IMAGES AND TYPE.

EXAMPLE 4:

'Off The Wall'

This image can be found at: http://www.h099.com/?pg=work&id=36

This Graphic Illustration was done by Richard Hogg to accompany a solo exhibition of his which took place in London in August entitled 'Off The Wall'. He uses solely image to communicate a message. That being the title of the exhibition itself. Hogg communicates the message of 'Off The Wall' through a visual metaphor by combining the separate images of bricks and wings and utilising their functions in the illustration to convey the message. He uses the function of bricks (to build a wall and stay there) in combination with a sad face to suggest that being stuck is not fun along side the wings' function (to fly) in combination with a happy face to suggest that breaking away from the rest is fun and free. As well as communicating the title of the exhibition, Hogg successfully communicates the actual metaphor of being 'Off The Wall' using only image.

Cheers.

Aufuldish & Warinner (OUDG101)

THE ABILITY TO CONSTRUCT MEANING FROM VISUAL IMAGES AND TYPE.

EXAMPLE 3:

'Colorado Contemporary Arts Collaboration'

This image can be found at: http://www.aufwar.com/

A very simple design here where type forms an image which works as a corporate identity. The concentric 'C's and the 'A' which can only be assumed to be an acronym for 'Contemporary Arts' are united and essentially 'collaborate' to form this logo. It is also stated on the Aufuldish & Warinner website that the concentric C's relate to the Colorado state flag which contribute to the visual involvement of Colorado itself within the design.

The design works well as it conceptually communicates every single word in, "Colorado Contemporary Arts Collaboration" visually by creating an image through type in order to convey a message.

Cheers.

Derek & Fred Birdsall (OUGD101)

THE ABILITY TO CONSTRUCT MEANING FROM VISUAL IMAGES AND TYPE

EXAMPLE 2:

'Londinivm'

This image ca be found at: http://www.blanka.co.uk/supersize?product=3275

This clever piece of type based design works very nicely in communicating a message about London to the viewer in my opinion. It simply states the word, 'Londonivm', which is the old Latin name for what we now know as London. This immediately arrises a historical connection to the viewer suggesting that London is a city of history which is essentially the message of intention through the type. The general serif typeface also ads to the effect is it sends out more of a visual historical impression because of the word it is written in. For instance, if it said something of modern connotation such as, "Space Age", then we would instantly have a different impression of how the letterforms affect the design.

The choice of lexis affects how the viewer perceives the typeface in relation to a design. This is why this design communicates its meaning so well.

Cheers.

Friday, 6 November 2009

Philippe Apeloig (OUGD101)

THE ABILITY TO CONSTRUCT MEANING THROUGH VISUAL IMAGES AND TYPE

EXAMPLE 1:

'Chicago, Naissance D'une Metropole'

This image can be found at: http://www.apeloig.com/posters.php?cle=Musee_Orsay

This design communicates meaning through the combination of text and image. The poster is advertising an exhibition at the Musee D'Orsay in Paris exhibiting, "architectural drawings, objects, pieces of furniture, paintings and photographs by personalities who made the glory of Chicago such as, Louis Sullivan, Frank Lloyd Wright and Daniel Burnham" according to the Musee D'Orsay website. The purpose of the exhibit is to display the artifacts and objects which are prominent in expressing the huge development of Chicago as a city since the great fire there in 1871 which more or less destroyed the city.

Taking this into account, the design for the poster by Apeloig definitely communicates this message of strength within the city due to the prominent right angle that the text, "Chicago" takes. This 3D effect makes the text jump out at the viewer yet almost mould into the photograph of an old Chicago in the background communicating a dynamic feel, which all helps put an emphasis on the glory and strength of Chicago and how it has developed as a city.

The text and image act as a communicative catalyst for what the exhibition itself wants to say to everyone who comes to view it. That is, that Chicago grew to be a strong and prosperous city after the great fire of 1871.

Cheers.